There are lots of factors to consider when it’s time to plan a new promotional video for your brand. One of the first things you’ll have to decide is how you’ll distribute the video. Commercials that are made for the digital space are different from those made for TV. Both types have benefits, like enhancing the image of your brand, but Web videos bring unique possibilities.
Web videos can bring more traffic to your website.
It’s true that smart TVs are getting more interactive than ever before, but Web videos still have the edge in this category. Web videos are designed to contain clickable links that direct viewers back to the company’s website. If a viewer loves the commercial and is considering making a purchase, he or she can simply click the link to learn more about the product. One decision to make is how to direct viewers. Viewers who click on the link should be directed to a page that’s relevant to what has been advertised. For example, if your video advertises a particular type of sneakers, a viewer who clicks on the link will typically expect to be taken directly to the shoe product page.
Web videos can have a worldwide audience.
In most cases, the Internet has no geographic boundaries. (Notable exceptions include authoritarian countries that censor online materials.) This means your Web videos can speak to a global audience. Consider how your commercial will transcend cultural differences and appeal to a broad range of consumers. If you run an e-commerce store, it’s also a good idea to double-check that your website includes international shipping information.
Film Creations, Ltd. delivers world-class editing, motion graphics, and 3D animation capabilities for all sorts of businesses. If you need to get your brand’s message out to a large audience, call us today at (520) 624-4444 and we’ll chat about what Web videos can do for you. Our office is conveniently located in Tucson.