What Are the Characteristics of a Great Commercial Script?

When you film a commercial, you have the chance to make a great impression on people who have never heard of your business before. Your script should keep the viewer captivated while sending the message your brand wants to send, and it should be grammatically correct so it’s logical and easy to read. Here’s a look at some of the characteristics of a great commercial script.

Engages the Viewer

The performance and delivery of the lines are crucial, but it all starts with the way the script was written. You don’t want to say the same thing other companies say, and you don’t want to talk up your company in a bland and unexciting way. Keep this in mind when you write the script for your commercial. You want to keep your audience’s attention, so they pay attention to the products or services you’re promoting, otherwise your commercial won’t get its point across.

Represents the Brand

Every piece of content your company creates will represent your brand’s image, so each piece should be as high quality as possible. When you write the script for your commercial, think about what your brand stands for and how you can represent that message with your production. Always stick to your thesis and don’t forget your main objective as a business.

Is Grammatically Correct

A good commercial needs a good script, and a good script should be easy to read. A well-worded script makes for a better commercial, and it’ll be easier for the stars to read their lines. This saves production time and ensures that the commercial comes out right.


You want your commercial script to be as relatable and engaging as possible, so have the professionals help you create yours. Film Creations is a Tucson video production company that can work with you on your script. Give us a call at (520) 624-4444 for a look at our services.