Commercials do their best to inspire us to buy something or use a particular service. Some commercials do a better job of that than others. The most famous commercials of all time are also some of the most effective.
“The Most Interesting Man in the World”
With Earnest Hemingway and James Bond-type characteristics, The Most Interesting Man in the World, the advertising character for Dos Equis beer, started showing up in television and radio commercials in 2006. The actor Jonathan Goldsmith plays a man who “lives vicariously through himself,” according to the commercials. Another ad tells that The Most Interesting Man in the World “once had an awkward moment just to see how it feels.” Goldsmith himself has been praised for rescuing a climber on Mt. Whitney, saving a drowning girl and starting a successful marketing business.
“Bud, Weis, Er”
Everyone remembers and often mimics the Budweiser Frogs, stars of a commercial that came out during the 1995 Super Bowl. The Budweiser beer commercial frogs are named Bud, Weis, and Er, and they are simply croaking their own names, which together creates the name of the beer company. Due to the popularity of the frogs, other characters were eventually added, including a hit man hired to kill the frogs.
“Hey Kid, Catch”
While this Coca-Cola ad featuring Mean Joe Greene did not technically premiere during a Super Bowl, it was aired during the 1980 Super Bowl. It won a Clio Award for being one of the best commercials of 1979. The idea of the commercial is a boy offers an injured Mean Joe Greene a Coca-Cola as Joe limps off the field. After Joe downs the Coke, he throws the shocked boy his jersey. Due to the commercial’s popularity, the Steelers and Coca-Cola have teamed together to create a hall honoring great Steelers players, which is called Coca-Cola Great Hall.
Creating great commercials is an art form. To make your next great commercial, talk to Tucson video production company Film Creations.