The Basics of an Effective Commercial

An effective commercial is a message that reaches your target audience and elicits the reaction you want, from deepening their connection with your company to boosting sales of products or services. Today, television commercials and web video are two of the most effective ways to communicate with your audience; understanding the concepts of a successful commercial and how to create the connection you want is the best way to get the greatest returns from your commercial.


Include a Call to Action

A call to action is a short message that tells your audience how you want them to react to your message. Whether you are advertising a sale and want customers to stop by your location on a certain date or are encouraging viewers to connect with your company on a more personal level during an event or through social media, including this information in your commercial will leave viewers with the knowledge of what to do next. This message should be as simple and as specific as possible, and provide customers with all the information they need to act.


Make Your Brand Promise Clear

Your commercial is an advertisement for your specific brand. Regardless of the message in your video, you want customers to know that you are the business associated with the message they’re viewing. Thus, it’s important to make your brand promise clear during your commercial by merging your message and your brand name or philosophy together. When customers view your offer and your brand side by side, they will feel more motivated to follow your specific call to action and turn to your brand for the product or service they need, rather than feel the inclination to shop among your competitors.


At Film Creations, Ltd., we specialize in video production for television and the web. We can help you create an effective commercial that will establish a clear connection with your target audience to achieve the results you want. Please visit us online to find out more about our Tucson video production services, or contact us at (520) 624-4444 or toll-free at (888) 877-2490.