Should Your Brand Have a Mascot?

Mascots can be wildly successful marketing tools, but they aren’t the right fit for every brand. As with all kinds of marketing, there is no such as thing as a one-size-fits-all solution.  A mascot has to be on brand for your business for it to be worthwhile for you. Should a mascot be making an appearance in your corporate videos, commercials, and other brand materials? These are things you should keep in mind as you make your decision.  

Mascots can help customers connect to your product or service.

A mascot can be a great way to break the ice with your customers and help them connect with your brand. They are especially helpful when you have a product or service that may need a little more explanation for potential customers to understand. An example of this in action is AFLAC and the AFLAC duck. This supplemental insurance policy isn’t something that is easy to convey in short amount of time. The duck mascot pulls in attention and makes the product seem more accessible.

Mascots can help your brand become more recognizable.

Mascots can make your brand stand out in a crowded marketplace, as long as they are used effectively. For a mascot to help your brand in this way, it has to have a unique design and personality. It’s not enough to have a character that always appears in your marketing materials. That character has to have distinct characteristics that help customers become invested in it. If you can make that connection, then your mascot will instantly increase awareness of your brand.

Mascots are not a fit for all brands.

Consider your industry and your market when deciding if you should use a mascot. Some businesses, such as funeral homes, are not candidates for having a mascot, since they need to convey seriousness and strict professionalism. Other businesses may have customers who would find a mascot a turnoff. Like most parts of your marketing plan, knowing your customers is the first step.

Whether you decide to get a mascot or not, Film Creations, Ltd. has everything you need to bring your marketing to like, including green screen capability and full HD camera packages. For more information about video production in Tucson, call (520) 624-4444.