Viral campaigns have the power to gain your marketing video production an expansive viewership in a short period of time. There are several factors that contribute to viral campaigns, including content, timing, and delivery. Keep reading to learn more about a few recent viral video successes and how they achieved their goal.
Chipotle’s “The Scarecrow” Movie and Game
The Mexican food chain Chipotle recently created a successful double-pronged marketing campaign featuring a short web video called “The Scarecrow” that was released concurrently with a free mobile game. In the video, a scarecrow living in a dystopian world changes his life by choosing to pick fresh fruits and incorporate them into his very own organic burrito stand. The accompanying game allowed viewers to continue the story, battling the dystopian world’s evil Crow Foods processed food corporation. These two productions aim to deliver Chipotle’s message of “Food With Integrity” in an impactful and emotional way, reaffirming the company’s dedication to using fresh, locally-sourced ingredients in every restaurant.
Evian’s “Baby and Me” Videos
The Evian water company has enjoyed multiple viral video successes by incorporating infants into their video marketing series known as the “Baby and Me” campaign. One of the company’s 2009 videos, “Roller Babies,” has won a place in the Guinness Book of World Records as “the most viewed online ad ever.” Each video focuses on babies performing outrageous stunts—with the help of computer-generated imaging—to provide creative and fresh entertainment while also garnering an emotional response in their viewers. Furthermore, the use of popular terms such as “cute baby” in the video titles and descriptions helps to bring these videos to the top of search engine and site search functions for added visibility.
Film Creations, Ltd. can help you create a successful marketing video tailored to your needs. We are pleased to offer custom video production, commercial creation, and web video development in Tucson, AZ. You can find out more about our video editing and production services when you visit us online or call (520) 624-4444 or (888) 877-2490.