Even the most well-written web content may be limited in its reach when compared to easily accessible forms of media like videos, which can be a much larger investment for a small business. Still, it is possible to make video production a part of your marketing strategy when you use the following tips for making the most of your budget.
Choose where the investment is most important
Before making a video, you should consider what type of content will have the furthest reach for your business. Content like training videos and more general videos designed to build your overall brand rather than focusing on single promotions will be more successful in the long-run.
Utilize digital graphics
One of the biggest expenses involved in making videos—beyond the equipment—is the time required to shoot the footage. You may be able to curb this cost by working with a professional video production team to produce graphics that can supplement your filmed content. This can also expand opportunities to integrate your company logo and other branding tools into the finished product.
Consider crowd-sourcing content
If your business already has a following on social media, you may have success with crowd-sourced video content. A campaign encouraging fans and clients to share their experiences with your company can provide you with a wealth of material that can curb production costs and add a unique signature to the content.
Invest in paid promotion
While it may seem counter intuitive to pay more money to boost the visibility of a video, there is no better time to spend on paid promotion. When you are able to reach a wider audience with your video, there may be a much higher payoff down the road.
If you are considering producing a corporate video for your Tucson-area business, connect with Film Creations at (520) 624-4444. With a local history dating back to 1978, we are the most experienced video company in the southwest with a stunning track record that you can explore on our website.