Television advertisement space is no longer solely the jurisdiction of Fortune 500 companies. In fact, you’ve probably seen plenty of ads from small and mid-size companies. Even start-ups are benefiting from TV ads—ranging from gourmet meal kit delivery services to specialty shaving products. Instead of asking whether your business is ready for video production, you should be asking why you haven’t already taken the plunge.
You have a firm business plan.
Although your business can be ready for TV advertising much sooner than you might think, you do need to have a business plan in place. Your business plan is a comprehensive document that describes where you’re at, where you’re going, and how you’re going to get there. It includes topics like the following:
- Executive summary
- Company description
- Products and services
- Market analysis
- Strategy and implementation
- Organization and management team
Essentially, your business plan is a blueprint for your business’ long-term success. Once you’ve written it, you’re almost ready to get serious about video production to advertise your products or services.
You have a clear brand voice.
Successful TV advertising campaigns demand a cohesive brand voice. Your brand voice will influence your overall marketing strategy. Once you understand what it is, you can develop far more effective TV ads. To develop your brand voice, consider the following factors:
- Your target demographic
- Your company culture
- Your company’s values
- Your company’s mission statement
You’re ready to take on lots of new customers.
TV advertising takes your business into a whole new dimension. The average American watches several hours of TV every day! You can take advantage of America’s love affair with television by putting your own high-quality ads on air to introduce your business, win new customers, and start making your brand a household name.
Film Creations is a full-service video production company located in Tucson. Our business is all about making your business look good, and to accomplish that, we offer high-quality pre-production, shooting, and editing solutions. Give us a call today at (520) 624-4444 or check out our video portfolio on our website!