How to Choose Music for Your Commercial

Video productions are about more than just the visuals. Without audio, the video is much less interesting and engaging to the viewer. The music in your commercial should capture the right mood and represent your brand, and it should be accessible to as many people as possible. Here’s how to choose music for your commercial.

Choose the Right Mood

The mood of your commercial will depend on what you’re trying to promote and the message that you’re trying to convey. There’s nothing like music to set the mood and atmosphere, but the wrong music can completely distort your message. Use music that makes sense given the context of the commercial.

Think About Your Brand

Every advertisement that is put out by your company should make it clear that it’s part of your brand. Use your logos, your fonts, and your usual color schemes so people automatically associate the commercial with your brand, especially if this association isn’t obvious from the start of the ad. There’s nothing wrong with being adventurous in your advertising, but make sure it links back to your brand.

Make It Accessible

For your commercial to be as effective as possible, you need to find the balance between representing your brand to its core and bringing in as many new people as possible. Some established brands can get away with marketing solely based on their attitude because they’re already relevant, but smaller companies should ensure that their campaigns are accessible to a broad audience. Much like staging a house for sale, you should stage your commercial to appeal to a wide range of people, so choose music that people can engage with.


If you need help with your next Tucson video production, reach out to Film Creations. We can help you design and film the most effective commercial for your business. Give us a call at (520) 624-4444 for more information.