How Long Should You Run a Television Campaign?

When you work with a video production company, you can create commercials and marketing videos that will help you increase your visibility in the community. Use this guide to help you determine how long to run a television campaign to get the most effective return from your commercial or marketing video.

Ask Your Video Production Company for Advice

The production company with which you work provides valuable resources about your future television campaign. Talk to them about what you want to do with the video and they can give you advice about how long you should keep it running. Based on what you expect from the television campaign, they can decide on a length of time that helps the community learn about your company.

If you are on a strict budget, that could help you determine the length of your television campaign. Talk to the media outlet that you plan to use and figure out how much it will cost to run your campaign. Compare that to your budget to see if financial restrictions will tell you how long you can run your commercial.Think About Your Budget

Pay Attention to Your Response

Once the campaign launches, you should gauge the response you get from the public. If a few weeks have gone by and you have seen no new customers or profits, it might be time to switch gears with your television campaign. Keep the campaign running as long as it is successful and try something new when it starts to decrease its effectiveness.

Film Creations provides some of the top video production services in Tucson. Since 1978, we have created some of the most notable video campaigns for local businesses. Whether you are a Fortune 500 company or a startup, we have the technique and the equipment necessary to create a truly effective television campaign. To learn more about our services or our past work, visit us online or call (520) 624-4444.