Factors to Consider When Shooting a Small Business Commercial

Film Creations Arizona Production CompanyAs a small business, creating a commercial can allow you to reach a wide number of potential clients to increase your visibility and sales. Advertising can be a great tool when used properly, but video advertising requires a different strategy than print, email, or website marketing campaigns. If you’re considering creating a commercial video production, keeping a few key factors in mind can help springboard your commercial to success.


Consider Your Message

Video advertising must often deliver a succinct message in a short amount of time. Determine the message you want to send and how you can get your idea across in a direct and clear fashion. You can use your target audience’s demographics to help you determine the type of message you want to convey during your commercial. Although your commercial can certainly focus on an element other than simply advertising your business, make sure there is at least one clear message that communicates the concept you want your viewers to take away from your video.

Develop Your Budget

Knowing your budget is important before you ever begin filming your commercial. Get an estimate from a video production company and discuss your options to determine whether you can achieve the type of video you want with the budget you have. Your video production company will be happy to work within your budget, so remember to stay open to suggestions that can help you meet your advertising and financial goals. Keep in mind that in addition to expenditures on the day (or days) when you will be filming, there are also post-production and video editing costs you’ll need to include in your plan. You’ll also need to consider the costs of running your finished commercial on television or hosting it on the web.

At Film Creations, Ltd., we have the experience and the resources to assist you with development, filming, and editing the ideal commercial production for your small business in Tucson. We invite you to check out our client list and recent work on our website, or call us at (520) 624-4444 or (888) 877-2490 to get started.