If you’ve already done some writing for your company’s blog, you might think that writing a video script is essentially the same thing. However, there are some key differences you should be aware of. For example, when writing a video script, you need to be aware of how the words will correspond to the visual elements presented on the screen at any given time. Use the following tips to help you stay on track.
Decide which type of video it will be.
This is the first decision you’ll need to make. A marketing video may use either animated graphics or actors/employees. If yours will be an animated graphic, you’ll need to accurately match the voiceover narration to what’s being shown on the screen. You can also consider including text boxes as pop-up additions on the screen—but only use these sparingly. If your video uses live actors, you need to decide if the actors will speak or if there will be a voiceover narration. Once you’ve made these decisions, you can begin to shape the direction of the script.
Start with a compelling hook.
A video only has a few seconds to capture an audience’s attention. Start your script with a compelling hook. For instance, let’s say you’re writing a video for a nonprofit focused on improving access to clean water. You might open the video with a shocking statistic, such as “Did you know that nearly one billion people in Africa don’t have access to clean drinking water?”
Introduce yourself early on.
After writing the compelling opener for the script, you should immediately introduce yourself or your company, and its mission. Taking the example of the clean water charity, after stating the previous statistic, you might say, “Hi, I’m (name), founder of (charity name). We’re on a mission to improve access to clean drinking water and we need your help.” After your introduction, you can go on to explain your organization and what you need viewers to do.
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