If you only have a short amount of time to wow an audience with a video, it is important to make every second count. Use the following tips to ensure that you create an interesting and effective video in the time you have available:
Draw and Keep the Attention
With such a short amount of time, it is essential to draw your customer base in immediately and keep their attention for the duration of the video. The American attention span seems to be shrinking, which is why 15-second commercials are becoming more popular than ever. If you can optimize the effects of your video, it helps you spread the word about your company.
Decide on Your Message
Before you start working on your commercial, you have to decide on the message you want to convey. Make the message as simple and as concise as possible to ensure that you are taking advantage of every single second of the commercial. Keeping your message focused gives you a better chance of sharing it with your intended audience.
Choose Your Audience
If you want to really focus your message, you should also think about an audience that you want to target. When you do not think about a target audience, you run the risk of creating a message that is too broad and general to be effective. If you can find a niche, you have the best chance of making an impact with your message.
Even if your commercial only lasts 15 seconds, you should aim to have people remember it long after it lasts. Choose a memorable angle that will help you spread the word about your business.
With the help of Film Creations, LTD., you can create a worthwhile and effective commercial that helps you find new success in your industry. As one of Tucson’s top video production companies, we know what it takes to make a great commercial. To learn more, visit us online or call (520) 624-4444.