Making a video allows you to explore your creativity and bring your ideas to life, but sometimes it can be hard to narrow down your choices to achieve the right message. One of the first things you should think about when making a short promotional video is the medium you want to use—animation or live action. Both can have distinct advantages and disadvantages, and the solution for your video may include elements of each. Let’s take a closer look at how you can decide what’s right for your video production.
Consider the Tone of Your Video
Animation tends to feel more fun and casual, so it may not be the best choice if you are going for a more serious tone in your content. Alternatively, if you have a lot of over-the-top ideas and you aren’t sure you can achieve them on your special effects budget, animation may be a better choice.
Write a Storyline
Sometimes, the story will reveal the right medium, so think about the basic outline of what you want your video to say. Even if you don’t quite have a script yet, you can get a better idea of what you want the video to look like when you know what message it’s trying to spread.
Get Inspired by Other Content
It’s always a good choice to look at examples of existing content to see which elements you like and which you don’t. You can also see how both live action and animation translate to finished products, so you’ll be able to make a more informed decision.
At Film Creations, we offer a wide range of video production services and resources to help you create the content that you’ve envisioned. Our Tucson company works with businesses and organizations of all types to make tutorials, web content, and animated videos, so give us a call at (520) 624-4444 to learn how we can help you.