Video marketing uses video content to promote a product, service, or brand. This type of marketing may include traditional video advertising, as well as testimonials, event coverage, how-to videos, and more. As mobile devices become an increasingly popular vehicle for consumer internet browsing, adding video marketing to your website is an excellent way to improve online traffic and increase sales.
Focus on Short-Form Videos
Web videos have the most impact when they are short and clear. Short videos that range from 10 to 30 seconds in length are typically the most effective form of video marketing, particularly on mobile platforms. Keep in mind that your mobile consumers are likely on the go, and focus on condensing your message down into the smallest, shortest package possible. Getting right to the heart of your marketing message in a video that lasts only a few seconds will convey the information you want without losing consumers’ interest. If possible, consider creating a series of short videos to release in sequence to draw your audience in and keep them engaged.
Utilize Social Media
Short-form video content has another major advantage: it can be posted to social media websites such as Facebook, Instagram, and Twitter, which are some of the most frequently-browsed sites on mobile devices. Maintaining accounts on these social media sites and updating each account with your content can help you spread your message to a larger audience. The wider you cast your mobile marketing net, the more likely your video content is to work for you in driving traffic to your site.
Are you ready to discover the difference a quality video production can make for your business? Film Creations, Ltd. of Tucson offers high-quality marketing, training, and web videos customized to your exact needs. We invite you to check out our work when you visit us on the web, or call us today at (520) 624-4444 or (888) 877-2490 to learn more about how we can help your business thrive.