Ways to Make Your Commercial Stand Out

A TV commercial is the perfect way to get your brand recognized in your market and to reach a wider audience. However, commercials can easily turn into background noise if they aren’t carefully crafted. Working with an experienced production team will help you get the most from your commercial. This advice will also help you […]

How Web Videos Differ from TV Ads

Web videos and TV ads can both be powerful promotional tools for businesses, but only when companies accurately harness the power of both. Don’t fall into the trap of thinking that all video is created equal. Different forms of film work for different mediums, and web videos and TV ads are not interchangeable. Working with […]

Making Video Content Your Customers Will Want to Share

Various online platforms rake in billions of video views every single day. That’s a huge market for your business to tap into. But before you rush off to the video production studio, you need to plan a strategy for making your video content into a shareable, viral sensation that will attract new customers and remind […]

Is Your Business Ready for Television Advertising?

Television advertisement space is no longer solely the jurisdiction of Fortune 500 companies. In fact, you’ve probably seen plenty of ads from small and mid-size companies. Even start-ups are benefiting from TV ads—ranging from gourmet meal kit delivery services to specialty shaving products. Instead of asking whether your business is ready for video production, you […]

FAQs About Creating a Training Video for Your Employees

Training videos are a great way to get messaging across to employees. Videos are more engaging than lectures and combining your message with images can make it more memorable for your team. Videos that demonstrate specific tasks are especially informative and can become important tools in your training process. Here are the answers to questions […]

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Crafting a Memorable Slogan for Your Ad Campaign

If you’re launching an ad campaign, a memorable slogan is a must. When paired with a video that captures your brand identity, a good slogan will linger in the minds of your customers and help you get the results you want from your campaign. There are no rules when it comes to creating slogans, but […]

What Are the Characteristics of a Great Commercial Script?

When you film a commercial, you have the chance to make a great impression on people who have never heard of your business before. Your script should keep the viewer captivated while sending the message your brand wants to send, and it should be grammatically correct so it’s logical and easy to read. Here’s a […]

Recognizing the Importance of Video Content in Your Online Marketing Plan

If you don’t create and refine your online presence, you won’t make the most of your marketing materials. Any videos you post on your website or social media accounts should bring the viewers in. You can use videos to reformat your content, but it they need to look professional for you to be taken seriously. […]

How to Choose Music for Your Commercial

Video productions are about more than just the visuals. Without audio, the video is much less interesting and engaging to the viewer. The music in your commercial should capture the right mood and represent your brand, and it should be accessible to as many people as possible. Here’s how to choose music for your commercial. […]

Designing a Social Strategy for Your Latest Video

It’s a good idea to mix up your content, and videos tend to engage your fans. The more exposure your video gets, the better it will be at making conversions. Promote your most recent video production across different platforms, create a schedule in advance, and rework content into different formats. Read on for help in […]