New Year’s Resolutions for Growing Your Small Business

Time passes quickly when you’re a small business owner. There’s always so much to get done. For entrepreneurs, it’s critical to keep an eye on long-term objectives as well as the day-to-day responsibilities of running a business. If you haven’t been investing as much time as you should into growing your small business, then the […]

What’s Unique About Web Videos?

There are lots of factors to consider when it’s time to plan a new promotional video for your brand. One of the first things you’ll have to decide is how you’ll distribute the video. Commercials that are made for the digital space are different from those made for TV. Both types have benefits, like enhancing […]

Filming a Commercial? Here’s What to Remember

Commercials are among the most impactful types of marketing tools. They are versatile, since they can be distributed via TV or the Web. And they engage customers by stimulating the senses visually and audibly. If your business doesn’t yet have a commercial, it’s time to talk to a video production expert.Figure out the main goal […]

Looking Back on the History of YouTube

Every month, digital consumers watch billions of hours of videos on YouTube. YouTube is far more than just cute kitten videos. Chefs use it to show off their recipes. Home improvement stores use it to give DIY instructions. And car enthusiasts use it to demonstrate their latest upgrades. From movie trailers to diaper commercials, if […]

How Animated Graphics Can Elevate Your Video Content

Animated graphics, or motion graphics, is the combination of graphic design and movement. If your business isn’t using this technology yet, you could be lagging behind your competitors. Give your marketing efforts a boost with custom animated graphics. This type of video content is capable of fitting all brand personalities. It can also be very […]

Your Crash Course in Bumper Ads

Bumper ads are a recent development in the marketing world. They are very brief marketing videos—just six seconds long. YouTube formally introduced them in 2016, and advertisers can now purchase them as an add-on service through Google Ads. Given the short attention span of the average consumer, these bite-size videos are already proving highly impactful.The […]

It’s Time to Start Thinking About Your Holiday Video Marketing Campaign

For a typical American, October is too early to be thinking about winter holidays. But marketers and entrepreneurs live by a different calendar, and this is a prime time of year to begin planning the holiday ad campaign. Videos are a particularly ideal format for holiday marketing, given the versatility of imagery combined with sound.Showcase […]

Master the Basics of Great Online Content

In the vast array of online content competing for people’s attention, how do you ensure that yours stands out? There is an art to creating web-based content, and it is very different than creating content for print mediums. Using images and videos is an essential part for capturing attention. Use these strategies to make sure […]

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Making an Instructional DVD People Will Actually Watch

Instructional DVDs are a necessity for a number of different businesses and products, but they also have a reputation for being dry and boring. When you create an instructional DVD, is there anything you can do to make it one that people will actually want to watch and use to learn from? Good video production […]

What Will People Remember About Your Next Video?

Right now, there are about one billion users on YouTube watching about half a billion hours of video every single day. There has been more video footage uploaded online during any given 30-day period recently than major TV networks in the U.S. have created during three decades. Clearly, consumers love watching videos online, and that’s […]