FAQs About Creating Corporate Training Videos

Corporate training videos are often an important part of onboarding people to your team, but they aren’t usually everyone’s favorite things to watch. However, your training videos won’t achieve their intended goals if you don’t make them interesting enough to capture the attention of your team. Because the challenge of creating videos that meet these […]

Using YouTube for Brand Awareness? Here’s How Often to Post New Content

YouTube is an excellent platform for businesses and other organizations who are trying to connect to a wider audience. A video production company can help you showcase flawless YouTube videos that promote brand awareness and build a loyal customer base. Although the quality of the videos is perhaps the most important factor, there are other […]

How to Make a Commercial That Sticks with Customers

Advertisements are everywhere. They’re on bus benches, subway walls, and of course, TV. On a daily basis, the average consumer is flooded with so many advertisements that he or she becomes accustomed to tuning them out. So how can you make your commercial stand out from the rest and stick with your customers? Consider using […]

Should Your Brand Have a Mascot?

Mascots can be wildly successful marketing tools, but they aren’t the right fit for every brand. As with all kinds of marketing, there is no such as thing as a one-size-fits-all solution.  A mascot has to be on brand for your business for it to be worthwhile for you. Should a mascot be making an […]

Pros and Cons of Using Professional Actors vs. Employees

When you’re filming a corporate video or commercial, you have a choice to make about who appears in the video. There are pros and cons of both using professional actors and of letting your employees take the starring role, so which one is right for your business? Here is a closer look at the advantages […]

FAQs About Music Licensing for Commercials

A great song can help to make a commercial memorable, but before you throw your favorite track into your new ad, it’s important to know the rules. If you use music that is not properly licensed in your commercials, you could face hefty penalties and fines. Many businesses have questions about how to license music […]

Core Elements of Viral Videos

A viral video can make awareness of your business explode virtually overnight, but how exactly do you make one happen? There is no set rulebook for making a viral video, and there’s no guarantee that a video will all of the right characteristics to go viral actually will. However, there are certain elements that most […]

A Nonprofit’s Guide to Fundraising Videos

If a picture says a thousand words, then what does a fundraising video say? If it’s done well, a fundraising video is a powerful way to capture your audience’s attention and compel viewers to get involved, volunteer, or donate to the cause. Every charitable organization can benefit from working with a professional video production company. Setting […]

New Year’s Resolutions for Growing Your Small Business

Time passes quickly when you’re a small business owner. There’s always so much to get done. For entrepreneurs, it’s critical to keep an eye on long-term objectives as well as the day-to-day responsibilities of running a business. If you haven’t been investing as much time as you should into growing your small business, then the […]

What’s Unique About Web Videos?

There are lots of factors to consider when it’s time to plan a new promotional video for your brand. One of the first things you’ll have to decide is how you’ll distribute the video. Commercials that are made for the digital space are different from those made for TV. Both types have benefits, like enhancing […]