Examining the Pros and Cons of Controversial Advertising

Modern life is certainly full of controversies, and you may have seen a few of them highlighted in recent commercials. When done properly, controversial advertising can spark a meaningful conversation. But when it’s not done well, this approach can inadvertently push customers away instead. Should your business give it a try?Con: Sometimes, there can be […]

How to Use Video for Event Marketing

When a large group of people come together for a singular purpose, they fuel each other’s energy and inspiration. It’s the excitement of this shared experience that keeps people coming back to an event year after year. But how can you attract new people to grow your event? One effective marketing solution is the creative […]

Tips for Working with a Green Screen

When you hire a film production company to work on your corporate video, a green screen may be part of the process. Green screens make it much easier for the background behind the person on camera to be separated from the person so that things can be superimposed on it during a post-production process called […]

FAQs About Creating Corporate Training Videos

Corporate training videos are often an important part of onboarding people to your team, but they aren’t usually everyone’s favorite things to watch. However, your training videos won’t achieve their intended goals if you don’t make them interesting enough to capture the attention of your team. Because the challenge of creating videos that meet these […]

Using YouTube for Brand Awareness? Here’s How Often to Post New Content

YouTube is an excellent platform for businesses and other organizations who are trying to connect to a wider audience. A video production company can help you showcase flawless YouTube videos that promote brand awareness and build a loyal customer base. Although the quality of the videos is perhaps the most important factor, there are other […]

How to Make a Commercial That Sticks with Customers

Advertisements are everywhere. They’re on bus benches, subway walls, and of course, TV. On a daily basis, the average consumer is flooded with so many advertisements that he or she becomes accustomed to tuning them out. So how can you make your commercial stand out from the rest and stick with your customers? Consider using […]

Should Your Brand Have a Mascot?

Mascots can be wildly successful marketing tools, but they aren’t the right fit for every brand. As with all kinds of marketing, there is no such as thing as a one-size-fits-all solution.  A mascot has to be on brand for your business for it to be worthwhile for you. Should a mascot be making an […]

Pros and Cons of Using Professional Actors vs. Employees

When you’re filming a corporate video or commercial, you have a choice to make about who appears in the video. There are pros and cons of both using professional actors and of letting your employees take the starring role, so which one is right for your business? Here is a closer look at the advantages […]

FAQs About Music Licensing for Commercials

A great song can help to make a commercial memorable, but before you throw your favorite track into your new ad, it’s important to know the rules. If you use music that is not properly licensed in your commercials, you could face hefty penalties and fines. Many businesses have questions about how to license music […]

Core Elements of Viral Videos

A viral video can make awareness of your business explode virtually overnight, but how exactly do you make one happen? There is no set rulebook for making a viral video, and there’s no guarantee that a video will all of the right characteristics to go viral actually will. However, there are certain elements that most […]