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Essential Tips for Writing a Video Script

If you’ve already done some writing for your company’s blog, you might think that writing a video script is essentially the same thing. However, there are some key differences you should be aware of. For example, when writing a video script, you need to be aware of how the words will correspond to the visual […]

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Creating a Great Explainer Video

If your company doesn’t yet have an explainer video, you’ve already fallen behind the times. Fortunately, creating an effective explainer video is simple and easy when you partner with a professional video production company. Explainer videos are short, memorable videos intended for an online audience. They quickly explain your brand, products, or services to viewers […]

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What Makes Users Want to Share a Video on Social Media?

An average Internet user watches about 1.5 hours of online video every day. This means thatvideo can be a powerful marketing tool for getting your message before the eyes of millions ofpeople. However, not all videos are created equal. Some of them are inherently more shareableon social media than others. Here’s a quick look at […]

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Remembering Tucson’s Most Successful Local Commercials

A commercial or online video is an effective way to introduce the local community to your business. You can advertise a new line of products or services, or simply build brand recognition. When you’re looking for inspiration for your next video, take a look at these classic commercials that aired in the Tucson area. I’m in […]

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Guidelines for Effective TV Commercials

On average, Americans spend nearly three hours every day watching TV. This represents a tremendous marketing opportunity for businesses both small and large. If you’re thinking about making a TV commercial for your company, or if you’ve previously aired a TV commercial without getting good results, you need to know about the following strategies. Tell a […]

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Bumper Ads: How to Tell a Story in 6 Seconds

Today, people have short attention spans. If something doesn’t capture their attention within a few seconds, they will click away to another website or YouTube video, or they’ll change the channel on the TV. To accommodate the notoriously short attention spans of modern consumers, Google has begun offering six-second “bumper ad” capabilities through AdWords, viewable […]

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Best Practices in Making Animated Videos

When it’s time to make a new promotional or explainer video for your organization, you might consider doing an animated video. Animated videos are an effective marketing tool because they can fully capture your brand’s persona and image, and because they are engaging for viewers. They are also a great way to easily explain a […]

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Quick Tips for Effective CTAs in Video Marketing

In written copy such as business blog posts, copywriters often incorporate a call to action (CTA). The CTA typically reinforces the brand image by restating the company’s name, slogan, and mission. It also encourages readers to take some sort of action, such as to call the office for an appointment, sign up for an e-newsletter, […]

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Case Studies in Humorous Commercials that Worked

“Dying is Easy, Comedy is Hard…” Peter O’Toole in “My Favorite Year” Using humor in advertising can be considered a risky move… What one person finds funny might not be so funny to someone else—or in today’s ‘Politically Correct’ world, it may be downright offensive.  However, the payoff for a funny commercial that resonates with your target […]

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Easy Ways to Promote Your New Video

These days, video content is a valuable addition to any digital marketing campaign. Let’s face it; people would rather watch a video than read an article.However, you can’t just produce a video and upload it to YouTube expecting that your target audience will find it… You also need to put a promotional effort behind your […]