Pros and Cons of Using Professional Actors vs. Employees

When you’re filming a corporate video or commercial, you have a choice to make about who appears in the video. There are pros and cons of both using professional actors and of letting your employees take the starring role, so which one is right for your business? Here is a closer look at the advantages […]

FAQs About Music Licensing for Commercials

A great song can help to make a commercial memorable, but before you throw your favorite track into your new ad, it’s important to know the rules. If you use music that is not properly licensed in your commercials, you could face hefty penalties and fines. Many businesses have questions about how to license music […]

Core Elements of Viral Videos

A viral video can make awareness of your business explode virtually overnight, but how exactly do you make one happen? There is no set rulebook for making a viral video, and there’s no guarantee that a video will all of the right characteristics to go viral actually will. However, there are certain elements that most […]

A Nonprofit’s Guide to Fundraising Videos

If a picture says a thousand words, then what does a fundraising video say? If it’s done well, a fundraising video is a powerful way to capture your audience’s attention and compel viewers to get involved, volunteer, or donate to the cause. Every charitable organization can benefit from working with a professional video production company. Setting […]

New Year’s Resolutions for Growing Your Small Business

Time passes quickly when you’re a small business owner. There’s always so much to get done. For entrepreneurs, it’s critical to keep an eye on long-term objectives as well as the day-to-day responsibilities of running a business. If you haven’t been investing as much time as you should into growing your small business, then the […]

What’s Unique About Web Videos?

There are lots of factors to consider when it’s time to plan a new promotional video for your brand. One of the first things you’ll have to decide is how you’ll distribute the video. Commercials that are made for the digital space are different from those made for TV. Both types have benefits, like enhancing […]

Filming a Commercial? Here’s What to Remember

Commercials are among the most impactful types of marketing tools. They are versatile, since they can be distributed via TV or the Web. And they engage customers by stimulating the senses visually and audibly. If your business doesn’t yet have a commercial, it’s time to talk to a video production expert.Figure out the main goal […]

Looking Back on the History of YouTube

Every month, digital consumers watch billions of hours of videos on YouTube. YouTube is far more than just cute kitten videos. Chefs use it to show off their recipes. Home improvement stores use it to give DIY instructions. And car enthusiasts use it to demonstrate their latest upgrades. From movie trailers to diaper commercials, if […]

How Animated Graphics Can Elevate Your Video Content

Animated graphics, or motion graphics, is the combination of graphic design and movement. If your business isn’t using this technology yet, you could be lagging behind your competitors. Give your marketing efforts a boost with custom animated graphics. This type of video content is capable of fitting all brand personalities. It can also be very […]

Your Crash Course in Bumper Ads

Bumper ads are a recent development in the marketing world. They are very brief marketing videos—just six seconds long. YouTube formally introduced them in 2016, and advertisers can now purchase them as an add-on service through Google Ads. Given the short attention span of the average consumer, these bite-size videos are already proving highly impactful.The […]